"Enduro" describes a bike or product that is optimized for ease while riding up hills and then maximum speed when riding down. This translates into "light enough to climb while stiff and plush enough to bomb," which is all we ever really wanted. We strive to carry the best products for the Enduro mountain bike enthusiast. We only carry high quality products that add value to your riding activities and increase your fun factor. We test the products, write reviews, and only carry the products that we think are worthy. We don't sell crap, that, in our opinion, the Enduro rider doesn't need or that doesn't work as advertised.